I. THE OBJECTIVE

Design an app which will make gardening simple and more fun for the user

It will show them how to set up the garden, send water and fertilizer reminders, and educate them in a fun and encouraging way. It will be a tool that accompanies hydroponic gardens and get users excited to grow their own fruits and vegetables, green-thumb or not.

II. THE BRAND DIRECTION

Inspired by earth tones with tropical greens, burnt oranges, and elements like sand, clay, and water

The adventurous nature is achieved though the use of the hand-drawn plants + natural color palette. The custom font inspires growth and adventure, which ties back into gardening. Hand illustrations and graphics keep the mood light and playful.

The colors are inspired by earth tones with tropical greens, burnt oranges, and elements like sand, clay, and water. The primary logo conveys a fresh and simple feel which a nod to nature, which is what the target audience would expect from the brand.